New Norton V4 Spied Testing: Superbike Debuts at EICMA

By Ethan Parker

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New Norton V4 Spied Testing

Two new Norton superbikes have roared into the spotlight under heavy camouflage, caught testing on British roads. The forthcoming V4 machine is slated to make its global premiere at EICMA on 4 November 2025.

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With the older V4SV retiring, this all-new model represents a turning point for Norton under TVS ownership. More aggressive, more modern, and fully prepared for worldwide sales, this is not just another update, but a full restart for Norton’s flagship. To know what secrets lie beneath its fairings? read the below post with latest update.

2025 Norton V4 Spied

The next-gen Norton V4 superbike is finally here. Sharper design, Brembo Hypure brakes, underbelly exhaust, and Euro-5+ compliance. Global debut at EICMA 2025, the British icon returns in style.

Norton’s new V4 superbike sheds retro looks for modern aggression. With 200+ hp expected, forged wheels, and global-ready homologation, it’s poised to challenge Ducati and BMW. Launching November at EICMA.

Caught testing in the UK, Norton’s reborn V4 promises speed, precision, and global reach. Backed by TVS, the superbike aims to reclaim its crown against Panigale and M 1000 RR.

From spy shots to headlines, the new Norton V4 is nearly ready. Sharper, faster, and built for global markets, this British beast makes its worldwide debut on 4 November.

New Norton V4 Superbike Quick View

Post ForNew Norton V4 (Expected/Spied Info)
CategoryBritish Flagship Superbike
EngineUpdated V4 (likely bigger than 1,199cc)
Power (Expected)200+ hp (to rival Panigale V4, BMW M1000RR)
ExhaustUnderbelly twin-pipe system for mass centralization
FrameNew bespoke frame, sharper geometry
WheelsForged OZ lightweight alloys
BrakesBrembo Hypure high-performance calipers
SuspensionFully adjustable front & rear (premium spec, details TBC)
LightingDual sharp LED headlights with integrated DRLs
StylingModern, aggressive, Ducati-inspired fairings
Weight (Est.)Around 200 kg (target superbike benchmark)
Electronics (Expected)Ride modes, traction control, quickshifter, cornering ABS
ComplianceEuro-5+ homologated, global sales ready
Debut4 November 2025, EICMA Milan
MarketsUK, France, Germany, Italy, Spain, India (initial rollout)
RivalsDucati Panigale V4, BMW M 1000 RR, Aprilia RSV4

A New Chapter For Norton

Backed by TVS Motor Company, Norton is quietly developing an all-new portfolio of six motorcycles. At the top of this list sits the reborn V4 superbike, design to stand shoulder-to-shoulder with the Ducati Panigale V4, BMW M 1000 RR, and Aprilia RSV4.

Unlike its predecessor, which was restricted to UK customers due to limited approval rules, the new V4 is being engineered to meet Euro-5+ regulations. That means this bike is designed from day one as a global contender – aiming at markets in Europe and India, alongside Norton’s traditional home turf.

What Spy Shots Reveal?

The prototypes have shed the retro-inspired look of the V4SV and moved toward a sharper, racetrack-ready appearance. Key Design Elements –

  • Dual LED headlights with integrated DRLs.
  • Angular fairings and sculpted panels for improved aerodynamics.
  • Compact single-seat tail with a sportier, modern cut.
  • Twin underbelly exhausts replacing the previous side-mounted pipes.
  • Chrome highlights on the engine covers to keep a classic Norton signature.

The overall silhouette feels inspired by the Panigale but with distinctive Norton DNA – muscular yet sleek, aggressive yet elegant.

Chassis & Components

Even under camouflage, the hardware reveals serious intent.

  • Forged wheels (likely OZ units on some test bikes).
  • Single-sided swingarm showcasing a race-ready stance.
  • Brembo Hypure calipers – currently among the best braking components available.
  • Ram-air intakes at the front, suggesting intake efficiency improvements.
  • New bespoke frame hidden under the bodywork.

The fact that TVS MD Sudarshan Venu himself has spotted riding the prototype shows that this bike is not an experiment, it is close to production and already undergoing high-level evaluation.

Engine & Power – What to Expect

Official specifications are still under wraps, but everything points to a serious performance upgrade.

  • The previous 1,199cc V4SV made around 185 horsepower.
  • The new model is rumored to feature a larger displacement engine.
  • Output is expected to push beyond 200 horsepower, aligning it with modern litre-class superbikes.
  • Ram-air ducts may further enhance high-speed performance.
  • Compliance with Euro-5+ ensures global sales approval and refined emissions management.

In short – expect a more powerful, smoother, and more competitive V4 engine; still Norton’s crown jewel, but now ready for the world stage.

What Sets It Apart From Old V4SV?

Here’s how the new Norton V4 shifts gears compared to the outgoing model –

FeatureOld Norton V4SVNew Norton V4 (Expected)
StylingRetro-inspired, curved panelsAggressive, modern fairings
ExhaustSide-mountedTwin underbelly system
BrakesPremium setupBrembo Hypure, top-class
Engine1,199cc, ~185 hpLikely bigger, ~200+ hp
ComplianceLimited to UK rulesFull Euro-5+ homologation
MarketUK-only (MSVA approval)Global rollout – UK, Europe, India

This shift signals a performance-first philosophy. Instead of leaning on heritage design, Norton is pushing toward modern superbike competition.

Global Rollout Strategy

For Norton, this isn’t just about launching one motorcycle. It’s about reestablishing itself as a serious global brand.

  • Six brand-new models are being readied under TVS’s guidance.
  • The V4 will act as the halo product, showcasing British engineering with Indian backing.
  • Initial sales are expected in UK, France, Germany, Italy, Spain, and India.
  • Production will global-standard, no longer limited by UK-only regulations.

This puts Norton on a collision course with superbike giants; Ducati, BMW, Aprilia, Yamaha, and Kawasaki; all of whom have deep roots in the superbike wars.

Why New V4 Matters?

These spy images tell us something bigger than specs: they reveal Norton’s future identity.

  • From Retro to Modern
    • The move away from nostalgia shows Norton is no longer trying to live in its past.
  • Premium Hardware
    • Brembo Hypure brakes, forged wheels, and bespoke engineering highlight genuine performance intent.
  • Global Homologation
    • No longer a boutique UK-only machine; this bike is designed to sell worldwide.
  • Leadership Involvement
    • With TVS’s top executive testing the prototype, it’s clear this project is at the core of Norton’s revival strategy.

What We Still Don’t Know?

While much has leaked, several details remain unanswered –

  • Final horsepower and torque figures.
  • Dry weight and handling geometry.
  • Electronics package (ride modes, traction, ABS, quickshifter, launch control).
  • Price bracket and whether there will be multiple trims.
  • Timeline for deliveries after EICMA.

Norton will likely keep these under wraps until the official unveiling in Milan.

New Norton V4 Challenges Superbikes With Euro-5+ Power in 2025

The new Norton V4 is shaping more than just a motorcycle. It is a statement of intent, a declaration that British engineering, strengthened by Indian investment, can compete with the very best in the superbike world.

When the covers come off at EICMA 2025, all eyes will on whether Norton can finally deliver not just beauty, but blistering performance, reliability, and global relevance. For now, the spy shots tell one story clearly; the legend is back, and this time, it means business.

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